A Content Strategy is an overall roadmap that defines your marketing goals, your target audience, your value proposition, and your key messages that will communicate your unique offering(s) to your customers.

A Communication Plan is a high-level plan for mapping out your content campaign(s). A Communication Plan takes the information defined in the Content Strategy to provide overall direction for more detailed content recommendations, publishing cadence, and channel distribution.

If you already know your goals, target audience, value proposition and key messages (aka. you have your content strategy defined) and you are looking for some guidance on how to determine what to publish when OR where you should be posting and how often OR more direction regarding the content that really resonates with your target audience then our Communication Plan is for you. We provide you guidance to create powerful content and offer you the flexibility to determine the specific steps to take your content to the next level. Think of our Communication Plan as the encouragement and focus that you need to hit a home run when you get up to the home plate to bat.

If you know your target audience and value proposition and need help with determining your goals and communication pillars we will help you hash out your goals and content themes to ensure that you are reaching your target audience and creating a connection that ultimately leads to sales. We will meet you where you are and provide you the support that you and your business need to reach your goals.

A Communications Plan is one level up from an Editorial Calendar and is a high-level plan for mapping out your content campaign(s). A Communication Plan takes the information defined in the Content Strategy to provide overall direction for more detailed content recommendations, publishing cadence, and channel distribution. Our Communications Plan covers what type of content to publish when; what platforms you should be publishing on and how often and provides direction regarding the content that really resonates with your target audience.

An editorial calendar is a date-specific schedule that includes the final details of your publishing calendar on all channels. It includes the specific posting copy, final assets (images, downloads, etc.), keywords, CTA’s, and run dates. Some clients only need help with their editorial calendar for a specific platform, channel or campaign (ex: LinkedIn, blog, product launch, etc.) Some clients like to own this portion of their marketing plan. Whatever marketing support you need we will meet you where you are and provide you with the services that you and your business need to achieve your goals.

The general flow of content creation =
Content Strategy  → Communications Plan  → Editorial Calendar

Your email strategy should define your marketing goals, target audience, value proposition, and key messaging as it relates to your email marketing. We design an email marketing approach that converts your qualified leads and customers into sales and increased revenue.

Despite the growth of social media over the past ten years and other technological advances, email marketing is not dead. Email marketing is still one of the most effective relationship management and digital marketing techniques out there. If you are providing valuable information to your target audience you will convert those leads into sales and increased revenue as a result

A social media strategy is a blueprint that ensures your social media plan reaches your target audience(s) in a meaningful way that attracts customers and achieves your marketing goals. Some clients focus on just one social media channel and other clients like to have a presence across the board. We recommend executing a digital and social media strategy that enables you to publish valuable content with consistency and authenticity.

No matter what social media channels or communication platforms you use, your content marketing strategy must ladder up to your overall marketing and business goals and include an integrated marketing approach that reflects your value proposition and key messaging to reach your target audience across all touchpoints.

Whatever marketing support you need we will meet you where you are and provide you with the services that you and your business need to achieve your goals.

Evergreen Content is “always on” content that provides your audience with the foundational elements that make up your business. We will guide you to optimize your existing evergreen content (and create new content, if desired) to ensure that your key messages and value proposition resonate with your target audience.