Behavioral Targeting is based off of a person’s actions both online and offline.

Demographic Targeting segments people by race, age, income, gender, family size, education, religion, marital status, occupation, etc.

Psychographic Targeting uses attributes such as a person’s values, opinions, lifestyle, and interests.

Combining all of these data points is the magic that makes up attraction based marketing. The more you know about your target audience the more that you are able to focus on connecting with them and serving them. When you are sharing content that is valuable to your audience they will seek you out so that you can concentrate your efforts on converting leads into sales and not have to worry about prospecting (your targeted content is doing that for you).

A marketing persona reflects a group of people within a key segment of your audience and applies specific targeting criteria to attract your typical customers. A persona incorporates detailed research to answer who, what, why, and how so that you are able to craft your marketing message in a way that is relatable and relevant to your key audience segment.

An avatar is a fictitious individual meant to represent your ideal customer and is a very in-depth model covering what they are thinking about when they first wake up in the mornings to what they eat for lunch and how they feel after they take a quick scroll through their Instagram feed for a break in the evening plus everything in between.

Some clients develop both avatars and personas and some have just one or the other. There is no one way that is right for everyone, but there is a way that is right for YOU and your business. (P.S. That is how it works for your target audience, as well!)