When you hear the term “marketing” what is the first thing that comes to your mind? …to achieve the type of marketing that evokes emotions and stirs up feelings for your brand, products, or services whenever people think about it; what do you think is the MOST important piece of that marketing puzzle?
Would you like to have more qualified leads coming TO you instead of spending your time trying to find new customers? Who wouldn’t, right?! How would you spend your time differently if you didn’t have to prospect for customers? Have you heard of Attraction Marketing?
How can you adapt your business to meet the social and economic demands that the current environment dictates?
Intro: There is a light at the end of the tunnel and we are starting to work towards opening up the economy again. It is important to recognize that businesses and commerce will take longer to rebound and heal vs. the rapid timeframe in which they all closed or temporarily shifted to crisis response modes.
It is worth noting that great leaders follow the same path whether they are leading through a crisis or not. Check out this week’s article on how to communicate and lead your company through any crisis or unstable time.
Intro: I keep on hearing marketers say how everyone has all this extra time now that there is a quarantine in place to help fight the spread of the virus. REALLY? Most of the people that I have been talking to and reading about – spanning all generations and age groups – are struggling right now; with their time management, with their focus, with their priorities, etc.