Know Your Audience: Define the Problem to Provide a Solution

Apr 9, 2020 | Crisis Management Communications

Intro: I keep on hearing marketers say how everyone has all this extra time now that there is a quarantine in place to help fight the spread of the virus. REALLY? Most of the people that I have been talking to and reading about – spanning all generations and age groups – are struggling right now; with their time management, with their focus, with their priorities, etc.